In 2019, McDonalds invested in Apparente voice-recognition technology, which it is piloting with dreams of eliminating the human element from its order-receiving process, which will should improve flow time by reducing the amount of time customers spend in line. The technology should also improve order accuracy and reduce labor expenses. From the customer perspective, especially as someone with a family of five, fast-food’s value is greatly maximized if the drive through line moves rapidly and smoothly. With that said, would you rather never sit in the drive-through line? If so why and if not then why not?