Here is the assignment procedures: Written Assignment: UPS – Strategic Logistics Partner to Business Customers
Read the following about United Parcel Service of America (UPS) before completing this assignment.
Few brands are more familiar these days than UPS. Everyone pictures “brown” when they hear the name, or even the truck rumbling on their streets. What most don’t recognize is that most of UPS’s revenues come from business customers, not residential consumers. Its business is much more than shipping packages from business to business, or businesses to homes. UPS’s core business is known as logistics; it is a $54 billion company that provides a broad range of global logistics solutions. The company even brags in a tagline that “We love logistics.” What that means to its business customers, is that UPS becomes a logistics partner, helping them to shape and sharpen their entire logistics strategy and operations, cutting costs and serving customers better. To grow this business, UPS had to persuade its business customers that it absolutely wanted to be their partner and that they wanted to understand the experience each company tries to create for its customers. Without that level of commitment, UPS cannot provide value to its business customers. Business customer buying decisions are made within the framework of a strategic, problem-solving partnership.
The UPS story is perfect for highlighting the unique characteristics of business markets and the differences between consumer buying behavior and business buying behavior. It also demonstrates that marketing to business customers requires a deep understanding of customer needs and customer-driven marketing strategies that create superior customer value. To succeed in its business-to-business markets, UPS must build day in, day out, year in, and year out customer partnerships based on superior products, close collaboration, and trust.
Visit the UPS website (Links to an external site.)Links to an external site. to explore what UPS offer to business customers. Scroll to the UPS Solutions tab along the top. Start with “Explore” and then go to “Industries” to learn about what services UPS provide in various industries. Look for information on each that underscores the basic promise that UPS must deliver on each day: to create partnerships with business customers to help them move their goods more efficiently and reliably. Working in business markets is much more complex than in consumer markets, and closing a single sale may take years of advance work.
Answer the questions below on UPS’s efforts to build relationships with B-to-B customers to handle their logistics and the impact on customer relationships. Your paper is expected to show research into the issues with clearly documented links to in-class and outside readings. The paper must be consistently formatted in APA style, APA in-text citations, and references included. As a general guideline, the body of your paper, meaning your answers to the three questions below, is to be 3 to 4 pages (front page, possible table of contents, references, and possible appendix excluding). You might like to include separate chapter titles for each question. Please ensure that you cover all of the elements of the assignment and demonstrate your understanding of the given topic. Don’t forget to synthesize, analyze, and evaluate related ideas and issues. Short quotations from the UPS website can be used when appropriately indicated in the text and in-text cited according to the APA style, but you are not to submit a paper with the majority of its content copy-pasted from the UPS website.
Save your assignment using a naming convention that includes your first and last name and the activity number (or description). Do not add punctuation or special characters. Submit it by the posted due date.
This assignment will be submitted through Turnitin, a plagiarism detection service.
The questions to be addressed in sufficient detail in your written submission are:
What are UPS’s business customers looking for when committing to work with UPS?
How do UPS’ marketing and sales to business customers differ from working with its residential consumers?
How does the UPS story relate to the major concepts of Kotler & Armstrong Chapter 6 on business buyer behavior?
Save and submit your assignment using a naming convention that includes your first and last name and the activity number (or description). Do not add punctuation or special characters. Submit it by the posted due date.
Your assignment will be submitted to the anti-plagiarism tool, Turnitin. Please read these instructions for information on accessing the rubric for assignments that have Turnitin enabled.(Links to an external site.)Links to an external site.
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.