1. What is the automotive manufacturer that comes to mind when you think about exotic sports cars? What colors are in their logo?
2. What automotive company comes to mind when you think of tires? What colors are in their logo?
3. List the tagline of any automotive-related manufacturing or service company that you have heard. What company uses this tagline in its advertising?
Each company stakes its identity, its image, and its future on what makes it different.
Take a minute to write down the name of the automotive company that comes to your mind first when you hear the identifying attribute.
a. Engineering: _________________________________
b. High performance: ____________________________
c. Reliability: ____________________________________
d. Fuel economy: ________________________________
e. Style: _________________________________________
f. Luxury: _______________________________________
g. Value: ________________________________________