A registered local drug manufacturing, Company YMK, wants to diversify their business model and wants to start importing drugs from overseas to sell in Singapore. Figure 1 and Table 3 show information about the first drug that they saw potential to import into Singapore. Outline the steps required in order for company YMK to start selling this drug in Singapore.
1: What is Integrated Marketing Communication (IMC) and what are its two major components. Discuss. Write the relationship between
Question 1: What is Integrated Marketing Communication (IMC) and what are its two major components. Discuss. Write the relationship between Advertising and the remaining four promotional strategies namely Personal Selling, Sales Promotion, Public Relations and Direct Marketing. (Write detailed answer) Question 2: From the perspective of Media Planning and Buying, discuss all the major strategy decisions faced by a media planner within an Advertising Agency. Also, discuss how the role of advertising media has evolved in Pakistan over the last 10-15 years in light of the five factors (a) measurement, (b) cable and satellite, (c) growth in media spend and spend clustering, (d) better talent and (e) media strategy becoming a component of brand planning. (Write detailed answer) Question 3: Discuss the various dimensions of Design and Production of; • Print Ads • Radio Ads (Write detailed answer)