What is buzz marketing and how is buzz marketing related to consumer word-of-mouth?

What role does Facebook and Twitter play in consumer word-of-mouth?

What is buzz marketing and how is buzz marketing related to consumer word-of-mouth?

What buzz marketing campaigns are you familiar with? Have you ever participated in spreading word-of-mouth?

What is the importance of “cultural empathy” to the foreign marketer? How does he or she acquire “cultural empathy?”

What is the task of the international market researcher? How is it complicated by the foreign environment?

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