What concepts can be integrated into an organization’s marketing strategies for success in a multicultural market?

What challenges does technology bring to a business from a marketing standpoint?

How do trade agreements such as NAFTA impact the ability to conduct business and implement marketing strategies?

What concepts can be integrated into an organization’s marketing strategies for success in a multicultural market?

What factors might contribute in the decision to change/modify a brand/logo/product name? Present examples to justify your points

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