Website effectiveness as a marketing tool

Assignment Instructions
Evaluate Marketing Website Assignment: Access the following Website:

Kraft Foods uses this Website as a part of their marketing strategy. Review the Website and write a 2 page paper on its effectiveness as a marketing tool. Include the things that you feel work well and the things that you feel could be done better.

Course Objectives:

  1. Define channel strategy
  2. Design a sales management plan


Grading Rubric:

Assignment Content Exceeds expected level of explanation and discussion on the assignment areas/topics. All areas included in the analysis.
Assignment Content Student demonstrates proficient command of the subject matter in the assignment. Assignment shows an impressive level of depth of student’s ability to relate course content in examples given.
Thesis and Support The writing has a clearly articulated original thesis and subordinate ideas supported by reliable and relevant evidence based on original research.
Grammar and Spelling Paper contains less than 2 total grammatical and/or spelling errors.
APA Paper contains less than 2 APA errors and includes an introduction, heads and conclusion.
Mechanics Paper meets the length requirement for the assignment.


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