Toy advertising.

Toy advertising

Read: ‘Buying happiness, buying success: Toy advertising to parents’ (This will be provided for you).


Question: What can toy advertising tell us about parenting and the construction of childhood? Provide an example from Seiter’s chapter.

Analysis: Collect examples of contemporary toy advertisements (from magazines, television, online, etc.). What ideas about children and parenting are constructed in contemporary Australian toy advertising? How has toy advertising changed over time (compare to Seiter’s findings)? Who is the advertising aimed at children or their parents? How did you determine this?

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