The Immigrant and Consumer Culture

You will analyze an advertising campaign that is either direct toward immigrants as customers or that includes immigrants as part of the advertisement. You may consider print, radio, or television advertisements from 1940 to 2000.

Research Guidelines:
Select an advertising campaign from any time between 1940 and 2000.
Scan or copy print advertisements. You are required to submit a copy with your work.
3.Include an active URL for television or radio advertisements.
Write a full citation for your source using Chicago style.
You may ask the librarian for help.
You may not work together. (No collaboration. This is not a group project.)
Double-space your answers.
Submit your work via the Homework Assignment #4 link on Blackboard.
•The advertisement can either be trying to sell a product to an immigrant community or it can feature immigrants in the ad itself.

•The advertisement is your primary source.

•Print advertisements can come from magazines, posters, newspapers etc.

•Television (or radio) advertisements can come from non-academic sources like YouTube or the internet archive.

•Because libraries have been slow to start collecting advertisements, you may need to be creative in your sources. Whenever possible try to check that what is posted is in its original, unaltered format.

The Questions:
(1)What is your advertisement? When was it produced? What product was it selling?
(2)How do immigrants feature in the advertisement? Or, how is the advertisement directed toward immigrants as possible consumers of the good being sold?
Consider the following quotation from Marilyn Halter who has studied consumer habits among immigrants. In her book Shopping for Identity, she concluded, “Whereas participation in the emergent mass consumer culture of the early part of the [twentieth] century most often functioned as an effective mode of adaptation to mainstream America for new-immigrant arrivals, descendants of those same immigrants today often seek out consumer goods for the opposite purpose of accentuating their cultural distinctiveness.” Briefly explain this quotation. (2 or 3 sentences)
Given the advertisement that you found, apply Halter’s theory. Do you think the advertisement is encouraging the potential buyer to assimilate into American culture ordo you think that the advertisement is helping or encouraging consumers to retain some of their heritage?


My Homework Nest
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.