The Coca-Cola company’s principles of international marketing

A Reflection of The Coca-Cola company’s principles of international marketing as it relates to the following topics;

· The Coca Cola’s international products or services What locations and countries do they operate in?

· The foreign cultural, economic and political environments Coca Cola operates in and the unique situations these cause

· The international strategies Coca Cola uses in their foreign markets

· How Coca Cola conducts market research, and how this helps them with new product launches or expansion into new countries

· Coca Cola’s export pricing and how they adapt to products or services for the overseas market

· Coca Cola’s international communications efforts and how they help the company grow

Coca Cola’s international product management and branding strategies

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