1. Write a brief summary about the company (location, size, number of employees, products/services, industry, how many years in business)
2. SWOT Analysis
A. List and explain the “barriers” and “opportunities” in the external environment (general and industry environments)
B. List and explain the strengths and weaknesses of the company
3. What is the competitive advantage of the company?
4. How does the national culture play a role in the company’s strategy?
5. What are the main strategies the company pursues? Explain.
6. Discuss what types of entrepreneurial pursuits, innovation, and strategic attempts the company applies to minimize threats and explore opportunities.