For this assignment, you should begin by reviewing the videos in Module review about Movement Marketing and the article from Strawberry Frog then find and share examples of a Movement Brand campaign from their home country. Consider campaigns that either do a good job in defining and supporting their brand purpose, or who are creating movements for social good. You may choose a Brand who you think has done a BAD job also. What insights, observations or questions might you have about how this brand is trying to create a movement or how it is expressing its unique purpose? Is there anything which makes this brand and their efforts unique to your home country? In what ways can this company and the movement it is creating impact your home country? Consider all FOUR of the Strawberry Frog’s steps to support your analysis 1. Discover – How your brand purpose connects with movement 2. Learn – Understand the movement and define how you can connect with it 3. Evolve – Make sure your company is culturally onboard 4. Sustain – By consistently adding value The assignment will include: 1. A written report of no more than 600 words (double-spaced, 12 point Times New Roman font) that summarizes your research and insights. Please use APA formatting to submit your assignment. Only a Microsoft Word document will be accepted. 2. Create a PPT of no more 10 pages 3. This is a great opportunity to develop your speaking and presentation skills. Review: https://www.youtube.com/watch?v=vMiRywRCHfQ&feature=youtu.be (Links to an external site.) https://www.strawberryfrog.com/movement-marketing-4-strategies-for-sparking-a-brand-movement/
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