Proton Holdings Bhd today launched the Proton X50, its second SUV offering, via its social media channels. In a statement in conjunction with the launch, Proton said the event was the culmination of a six-week publicity drive that began with the first production units rolling off the production line at Tanjung Malim and, along the way, included media and customer previews held nationwide. The Proton X50 is the second vehicle to be jointly developed by Proton and its partner Zhejiang Geely Holding Group and, like the Proton X70, enables the company to compete in a new market segment. The first 30,000 customers who make a booking by Dec 31, 2020 will also receive free labour charges for five service appointments while all customers are offered a range of benefits if they insure their Proton X50 via the Proton Premium Insurance Coverage Package. Low financing rates that start from 2.22% are also offered to all buyers via Proton’s in-house finance company, Proton Commerce Sdn Bhd. The on-the-road price for the Proton X50, inclusive of the Penjana sales tax subsidy in Peninsular Malaysia starts from RM79,200 for the Standard variant while the Flagship variant is RM103,300.
i) As the marketing executive, develop a measurement of lifestyle for customers for Proton X50.
ii) Illustrate this development in a framework.