Complete both Change Matrix and Part C Below:
Marketing Proposal – Santa Fe Grill: Each week students will be adding new components to the ongoing case study. A breakdown of the work due each week follows:
Table of Contents
Segmentation of customer including:
Common characteristics of customer and trend lines
Research Methodology including
Design of hypothesis (HO and HA)
Specific Details Regarding This Week’s Assignment:
1. Your paper must meet the writing standards set by APA (6th Ed.)
2. Include a completed Change Matrix* (placed immediately following the title page) regarding the changes you made to Wk. 2 Part B.
3. Using the guidelines from Ch. 8 and integrating the recommendations from the Db responses, you are to create a list of eight questions that should be included in a questionnaire.
4. Provide a brief discussion on the purpose of your selected questions. In other words, how will the proposed question help solve the objectives of the management team?
* Student’s must address each of the notes, comments, or other feedback from the instructor previous week’s Proposal before this week’s work will be graded.
This should be it. I have attached the 3 chapters for this week and the Change Matrix. This should be a pretty easy week, since it’s just about the research questions. I’m also attaching the last version you sent.
I will provide the feedback from the instructor as soon as he sends it.