the topic for your marketing campaign (Assessment 3) is to assist Jetstar promote their domestic flights following the Covid crisis. A suggestion for the structure of your presentation: – Introduction – Who will you target? – Theme for your campaign – Tone & Voice – Channel selection & why – don’t focus only on digital – Campaign overview – add creatives if possible, include duration, start time and conclusion – How will you measure success? – Conclusion – Referencing.
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