Standardization versus Adaptation
Companies that have operations in different markets have to continuously face the challenge of choosing between providing standard products to all the markets that they serve, or adapting their current products and lines of products to match local demands and needs.
Using the University online library resources, locate a minimum of four (4) different scholarly sources on this subject, then respond to the following:
Identify the main elements of a national business environment that could influence the standardization-versus-adaptation decision.
Provide two examples of multinational companies that use standardization and two examples of multinational companies that adapt their products/services. Describe/predict the current/potential future outcomes of those decisions.
Give reasons in support of your responses. Be sure to cite any relevant resources.
Write your initial response in 500 words. Your response should be thorough and address all components of the discussion question in detail; include citations of all sources, where needed, according to the APA style; and demonstrate accurate spelling, grammar, and punctuation.
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