Please write an answer in the context of global business. Disagree with you about whether it’s ethically sound to exploit cultural norms when promoting the product. I think that if the cultural norm is ethically sound, then exploring that cultural norm in a positive way would be ethically sound itself. I would I agree that the advertisements are demeaning and racist. With the self beauty advertisements you talked about in India, how would you promote skin products in India if you only company? Furthermore what kind of skin products would you promote? I like your idea of promoting a product based on cultural diversity. If you had your own skin care brand. How would you promote a product in Southwest Michigan?