How does employee empowerment aid in building partnerships between companies and their customers?

View the Malcolm Gladwell video, Malcolm Gladwell on Innovation, about today’s customers desiring partnerships. How does employee empowerment aid in building partnerships between companies and their customers? Provide an example from your experience as an employee or customer. Construct your answer from the theories you’ve learned. Review several of your peers’ posts. Compare your experiences with at least two peers and identify lessons you can apply in your future work.

Click here for the Malcolm Gladwell on Innovation transcript

Your initial post should be at least 200 words in length. Support your claims with examples from required material(s) and/or other scholarly resources, and properly cite any references.

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