How does each of these two resources/capabilities allow Amazon to remain competitive?

Amazon is an American multinational technology company based in Seattle that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is considered one of the Big Four tech companies, along with Google, Apple, and Facebook.

  1. What are two resources/capabilities (eg. financial, physical, technological, organizational, human, innovation, reputation) that you think Amazon possesses? Justify your answer.

Using the VRIO framework (value, rarity, imitability, organizational), consider how each of these two resources/capabilities have allowed Amazon to remain competitive

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