How can Southwest Airlines remain competitive in the future?

Management

Critical Thinking, Evaluation, and Deduction Assignment

analyze Southwest Airlines, identify the reasons why the company has been successful in the unattractive industry, and predict its future. Your response should include the following segments:

  1. Operational overview of Southwest Airlines. Why is the company so successful?
  2. Current economic condition of the airline industry. How would this affect Southwest Airlines?
  3. Current operational issues or challenges within Southwest Airlines. How can Southwest Airlines take on the issues or challenges?
  4. Trends for the future within the operational segment. How can Southwest Airlines remain competitive in the future?
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