Read Case 4-2 “ECCO A/S – Global Value Chain Management”.
Describe the competitive environment of ECCO and determine how well ECCO is positioned (vis-a-vis the competitors) to take advantage of changes in the industry.
Analyze ECCO’s global value chain. How well does this configuration match the drivers in the industry?
ECCO has a fully integrated vertical value chain. What are the pros and cons of this strategy? What economic and strategic factors should be analyzed to answer this question?
Is ECCO following the inside-out or outside-in strategic perspective? What are the implications of this choice and how can ECCO increase their sales/marketing effort
Your paper should include a brief executive summary, 900-1200 or 3-4 pages, and a recommended course of action.
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