Explain cookies and why these matter in web analytics.

URL and cookies

DO NOT use quotes straight from the source, make sure your summarize the content in your own words. Please read the information related to this weeks points and paraphrase it and/or provide your thoughts and ideas on what it means to you in relationship to the knowledge that you have thus far.

Assignment Instructions:

  • Explain URL and why you as the analyst should care about its importance.
  • Explain the URL parameters.
  • Explain cookies and why these matter in web analytics.

Assignment Resources:

You may find newer and older resources listed each week in the Lessons and Assignments; however, the older resources are still relevant in content and concept. The relevancy is noted in that they build on the structural foundation of web analytics. We must be aware that Web Analytics is always in motion, and organizations are seeking to create actionable insights driving the decision making process.

Please feel free to explore your own research for eBooks, journals and articles that best answer the topics and assignments. Do your best to locate resources that are no more than three (3) years old. PLEASE DO NOT USE WIKIPEDIA AS A RESOURCE AND OR REFERENCE.

Cookies:

2016: Cookieshttp://www.webanalyticsworld.net/privacy/cookies

2015: Google Analytics Cookies Usage on Websiteshttps://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

2011: Web Analytics and Cookieshttps://www.stonetemple.com/web-analytics-and-cookies/

2007: Locate book “Web Analytics 2.0” by Avinash Kaushik in the APUS Library, Chapter 4 pages 141-142, and 126-140 will be most helpful. Web_Analytics_An_Hour_a_Day_Chapter4.pdf

URLs

2011: Web Analytics Strategy Part 1: Understanding the Importance of URL Tagginghttp://www.evereffect.com/blog/web-analytics-strategy-url-tagging/

(n.d.) Guide to URL Tracking in Google Analyticshttp://www.ppchero.com/guide-to-url-tracking-in-google-analytics/

2007: Locate book “Web Analytics an Hour a Day” by Avinash Kaushik in the APUS Library, Chapter 6 pages 126-131 will be most helpful. Web_Analytics_An_Hour_a_Day_Chapter6.pdf

Please submit a Word Doc with your answers in 500 words or more, and use APA references in support of your answers.

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