Diffusion of Innovations process

Diffusion of Innovations process- describe this model and how acompany like Apple might use it in introducing a new autonomousdriving car. How can this model help “drive” meeting the goals of studying consumer behavior?

Discuss the statement “marketers don’t create needs;needs preexist marketers.” Can marketing effortschange consumers’ needs? Why or why not? Can they arouse consumerneeds? If yes, how? . . .

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