Mailchimp is an ESP (Email Service Provider) that allows firms to send mass emails without alerting spam filters, easily creates CAN-SPAM compliant emails and allows for superior tracking and analytics. Most firms use a tool like this to create email campaigns. Capterra provides a tool to compare the top software brands. As you browse the site, consider the following:
Remember, email is best used as a retention tool to people we already know. If you were sending to a live list of customers or prospects, you would first send a welcome email asking their permission to send future emails or you would have already gathered permission another way. You can continue working in MailChimp after your instructor evaluates your email and provides feedback, as long as you have permission!
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