The pricing strategy for a product may vary from country to country; a product may be positioned as a low-priced mass-marketed product in one country and a premium-priced niche market in others.
Select two similar brands (that offer at least one line of similar products. For instance Coca-Cola’s diet product, Diet Coke, and Pepsi’s diet product, Diet Pepsi- This is just an example, do not pick these brands!) Then select 2 different countries; preferably a country aligned to the region you are working on from week two, and then a second country. (For instance, Argentina and Germany- This is just an example, get creative!)Compare the various pricing strategies each company uses to compete in each country.
Your initial discussion post should be 250 words. Cite your textbook and any other sources used to support your ideas. You may refer to Ashford University Writing Center’s APA Style (Links to an external site.) resource.