Business Law: advertising and licensing

As we have seen, some food companies manipulate products to maximize their appeal, without regard to thehealth of their customers. Disney took a dierent approach, deciding that only healthful foods could beadvertised on its children’s television channels, radio stations, and websites. Candy, fast food, and sugaredcereals were banned from its parks.Its characters could no longer associate with unhealthy foods. No more Mickey Pop-Tarts or Buzz LightyearHappy Meals. Said Disney chairman, Robert Iger, “Companies in a position to help with solutions to childhoodobesity should do just that.”Disney lost advertising, but would not say how much. Food sales at its theme parks could decline if childrenfound the options unappealing. Its licensing revenues were also aected by its decision to remove Disneycharacters from the likes of Pop-Tarts and Happy Meals.On the other hand, this healthy initiative enhanced its reputation, at least with parents, who increasingly soughthealthy food options for their children. Disney also proted from license fees it received for the use of a MickeyCheck logo on healthy food in grocery aisles and restaurants. This food initiative might also help forestall moreonerous government regulation.In contrast, the Nickelodeon television channel, home to SpongeBob SquarePants and Dora the Explorer,decided to continue allowing ads for such nutritional failures as Trix and Cocoa Pus cereals. It said that itsgoal was “to make the highest quality entertainment content in the world for kids … [while leaving] the scienceof nutrition to the experts.” Food ads were the third highest source of advertising revenues for Nickelodeon.Also, it did not have as many other revenue streams as Disney does—no theme parks, for example.How much advertising and licensing revenue would you be willing to give up to protect children from ads forunhealthy foods? Does your answer depend on how protable the division is?

My Homework Nest
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.