Positioning and Communications Strategy

Your assignment is to read and understand the case and then answer these questions CASE QUESTIONS Who is the ideal customer segment and WHY? Clearly support your answer. Who is the proper group(s) to communicate with about this product? Why? What media will best reach the ideal target? Using the case information, what advertising appeal would you deliver to them? Considering all the topics covered in the course, which three do you believe would be most useful for the successful adoption of Metabical by consumers. Defend your choices.

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