Case Study: Dual Branding in China

Best Buy Inc. – Dual Branding in China. Dawar, Niraj; Chandrasekhar, Ramasastry. Case No. 9B09A016. Published 6/26/2009, Revised 5/11/2010. Richard Ivey School of Business, 2006.

Instructions:

-Summary of Case Study- 2 pages.

-Recommendations on how the issue could have been managed differently- 2 pages

Case study assignment should be a total of 4 pages and have at least one reference.

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