WARBY PARKER-Internet Development/Design

In about 5 pages (APA format), analyze a business situation where eCommerce methods are being applied to improve business results. Select a business sector of interest to you such as music, books, finance, consulting, etc. and summarize the business situation. This could be a business situation in the past which was improved by implementing a successful eCommerce project. Pay attention to metrics, such as sales growth or profitability or market share, and use a simple Excel spreadsheet to present the before and after results of implementing eCommerce methods. You can identify such eCommerce business projects by researching in The Wall Street Journal or The Economist or selecting an example from the text and doing additional research.

The overall format for the final eCommerce analysis should include the following:

An Overview and Executive Summary
Supply Chain Management & Operations
Marketing Plan (Product Positioning Statements & Public Relations Strategies)
Legal, Regulatory, & Ethical Strategies
A minimum of 5 citations from the text. Additional citations from outside sources are encouraged.
5 minute narrated PPT presentation


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