(1) The Marketing Daily article noted that Hispanics, “are less likely to use Pinterest or Twitter, and twice as likely to use email and nearly 50% more likely to use blogging channels such as Tumblr and Blogger.” How should PepsiCo’s marketing team respond to these statistics?
(2) What social media marketing goals should PepsiCo seek to achieve with Hispanics? Why?
(3) Which social media marketing tactics do you believe will be most effective for PepsiCo when seeking to reach the Hispanic audience? Which would be least likely to succeed? Defend your responses.
(4) How might social listening be of value to PepsiCo with regard to the Hispanic market? Justify your answer.