The video should be targeted to the general public, not professionals.


In Module One, you chose a press release to work with throughout the term that matched your master’s concentration or your interests.

Using that same press release, create the script for video that is between 30 and 60 seconds in length. Be sure to consider the purpose and goals of the video, resources required, and what outcomes should be expected (such as increasing goodwill, crisis management, or increasing sales). Craft a compelling narrative that incorporates the key elements of the press release that relate to the general public.

Think about telling an engaging story in 30 or 60 seconds, and time out how long the dialog, shots, and narration take to complete. Note that you are not actually making a video. Ensure that your script contains technical direction regarding shot choice, camera angles, and camera movement.

The video should be targeted to the general public, not professionals.

During the final project submission for this course, you will be asked to defend your choices with regards to ethical considerations, application of communication theory, and effective message delivery, so be sure to take a few notes about your design choices at this time.


Resources Attached and Below

A Glossary Of Screenwriting Terms & Filmmaking Definitions
This resource provides you with some basic camera directions that can be incorporated into the dual-column video script you will submit for Milestone Three.

Video: Top Ten Tips for a Great Corporate Video (5:41)
This video reviews 10 tips for creating corporate videos; the same techniques can be used for nonprofit or other organizations. Note the emphasis on narrative and messaging, including the call to action close.

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