Creating brand equity.

IMPORTANCE OF MARKETING RESEARCH

From the list below, choose a subject you would like to research. This will be the topic of your thread:

From the list below, choose a subject you would like to research. This will be the topic of your thread:

• Long-term customer loyalty and relationships
• Global marketing
• The importance of marketing research
• Creating brand equity

Threads:

• Title your thread according to your topic. Have a title page, and attach a Microsoft Word document with your thread, in addition to the normal discussion board.
• In at least 600 words, discuss your topic by addressing the following items:
  • Explain the concept of the marketing management topic selected for your paper (Your textbook is a good source for this item).
  • Examine at least 1 practical application/example for your topic.
  • Formulate a question about your topic that your classmates will respond to.
  • Have a separate heading for each of these 3 sections.
  • Use two scholarly sources in addition to the course textbook.