Find and explain advertisement related to the strategic application of instrumental conditioning

There are six types of perceived risk: functional, physical, financial, social, psychological and time. Using examples, explain how a retailer selling expensive furniture could reduce the six types of perceived risk.（NO PICTURES）.

Find and explain advertisement related to the strategic application of instrumental conditioning of: (a) the three reinforcement schedules and (b) shaping.

Many vital and key functions are performed by marketing channels. Of the following, which is NOT one of those key functions?

1. Distribution of persuasive communications
2. Manufacturing and assembly
3. Physical distribution
4. Completion of transactions