How do this traits help with selling a product to consumers?

Evaluate Rolex & current promotional strategies used to build brand equity with reference to relevant theories.

Evaluate Rolex & brand identity and personality with references to theory.

Select an existing company or your imaginative one? and select a product, and tell how it would cross the chasm to a wider market while maintaining its cool with opinion-shaping consumers?

1. How do this traits help with selling a product to consumers?
2. Pros and cons of staying cool or being charming in a sales environment?