Digital Strategies Propose a digital marketing strategy for your organization. In a 3 – 4 page APA style paper, detail how your firm should apply digital marketing strategies for all distribution channels as part of its overall marketing efforts. • What technology strategies would you advise the company to pursue? • How does technology enhance your product, promotion, pricing and distribution strategies? • How has technology changed your industry? • What concise messaging will you offer and how does it tie in with the other proposed traditional strategies? Include at least 5 sources.
What stands out to you about how Coca-Cola Life based on their sales decisions on buyer behavior? Based on your reading of the eText, how do the three different types of purchasing decisions (straight rebuy, modified rebuy, new task) influence the time and effort a buyer might allocate to the different steps of the purchase decision process? Discuss a specific example of how you made a purchasing decision and how you arrived at the conclusion to purchase the product or service