Marketing Management.

Product is JBL Headset


Task :

Your task is to create a survey comprising of 10 questions that designed to examine why consumers decided to purchase your chosen product or service. These questions should inquire about perception, attitudes, motivation, and cultural factors. Please note that this survey should not ask participants questions about product or service quality/attributes and customer satisfaction.

Please list ten questions that you will use in Survey Monkey to survey 15 participants who purchased the chosen product/service which is JBL Headset. You must also include theories/concepts that link to each of the questions, and objective/s of the questions in the table below.

*N.B.: The Survey Questions should NOT aim at Customer Satisfaction, Product/Service Quality, or Product/Service Attributes.



Question format .

My Homework Nest
Calculate your paper price
Pages (550 words)
Approximate price: -