Description
Purpose of Assignment This assignment is to use the MSA program as the subject of an environmental scan. Students will use frameworks such as SWOT, the BCG Growth-Share Matrix, and Porter’s 5 Competitive Forces to analyze the program’s position in the market and then select from a list of strategies to guide the future of the program. Assignment Steps Use University of Phoenix and the Masters of Accountancy program as the product. Prepare a 10- to 12-slide Microsoft® PowerPoint® presentation for the board of directors: Conduct a SWOT analysis of the program Conduct a competitive analysis using Porter’s Five Competitive Forces Select a generic strategy and directional or grand strategy Identify the quadrant within the BCG Growth-Share matrix that the program falls Include an introduction and references slide Format your presentation according to APA guidelines. Submit your assignment.
